Pink PostWhat a good outreach email contains
- A specific opener that proves you read their site: one sentence about a real post.
- The reason you are writing, in a line.
- What is in it for them: a fix, a better resource, an article their readers want.
- One clear ask that is easy to say yes to.
- A short sign-off with your real name.
Most pitches that work are 50–150 words. Use the readability checker to keep yours there.
Which pitch type to use
| Pitch type | Use it when | Key to success |
|---|---|---|
| Guest post | You want to write an article for their site. | Pitch 2–3 specific angles; link samples. |
| Broken link | Their page links to a dead URL you can replace. | Lead with the fix; your link is the bonus. |
| Resource page | They keep a list of tools or guides. | Explain what your resource adds to the list. |
| Link insertion | An existing article mentions your topic. | Suggest the exact sentence and placement. |
| Skyscraper | They link to an outdated piece you improved on. | Say what is newer or better, concretely. |
| Follow-up | No reply after 3–5 days. | Short, same thread, easy to decline. |
Personalise the merge fields properly
The template is a skeleton. The fields that matter most are the opener ({{recent_post}}, {{specific_detail}}) and, for guest posts, the angles. Write them per prospect, or in a custom column of your CSV so they merge in. Generic lines such as "I love your blog" are what editors ignore. In Pink Post every merge tag can have a fallback, so a missing value never sends as an empty gap.
Follow up, once or twice
Many replies come from a follow-up. Send one or two, a few days apart, in the same thread, and make it easy to say no. Use the follow-up scheduler to plan dates. Pink Post stops the sequence automatically when the prospect replies.