Spintax variations
Spintax so no two emails read the same
Write {Hi|Hey|Hello} anywhere in a subject or body and Pink Post picks one option for each email. Nested spintax such as {quick {question|idea}|small suggestion} works too, and the template preview shows rendered examples.


Why it matters
Every email reads a little differently, which looks more human and helps deliverability.
Write {Hi|Hey|Hello} anywhere in a subject or body and Pink Post picks one option per email. Nested spintax works too. You can see it live in the template preview.
How to use it
Set it up in a few steps
- 01
Wrap alternatives in curly braces separated by pipes: {quick
Wrap alternatives in curly braces separated by pipes: {quick question|small idea}.
- 02
Use Preview to see rendered examples
Use Preview to see rendered examples.
- 03
Each prospect gets one random combination when the email is
Each prospect gets one random combination when the email is sent.
Under the hood
How it works
One pick per email
Each prospect gets a random combination when the email is generated.
Nesting
Options can contain more spintax.
Preview
See several rendered versions before you send.
| Setting | Value |
|---|---|
| Syntax | {option one|option two} |
| Nested | Supported |
| Where | Subjects and bodies |
| Combines with | Placeholders and A/B subjects |
Tips
Get more from it
Tip 1
Vary greetings and transitions, not your core offer.
Tip 2
Try it right now in the Pitch playground on the home page.


In a campaign
Where spintax variations fits in link building outreach
Pink Post runs a link building campaign in seven steps, from prospect list to a live link that keeps being checked. Here is where this feature does its work.
- Step 1
Import prospects
Upload a CSV, Excel file or Google Sheet of sites and contacts; Pink Post dedupes, blocklists and verifies them.
- Step 2
Pick a playbook
Start from a guest post, link insertion, broken link, resource page, skyscraper or partnership template.
- Step 3 ยท this feature
Write the sequence
Edit the pitch and one or two follow-ups with conditions, placeholders and spintax; test subjects with A/B variants.
- Step 4
Send safely
Emails go out at a safe pace with rotation, warm-up, limits and DNS checks.
- Step 5
Handle replies
Replies land in one inbox with labels; follow-ups stop on reply.
- Step 6
Close the deal
Move the deal to Negotiating and Deal done with the agreed price.
- Step 7
Keep the link
Mark it Link live and let Pink Post re-check the page.
Compared
Pink Post vs the usual setup
| Spintax variations in Pink Post | Typical cold email tool | Spreadsheet + Gmail | |
|---|---|---|---|
| Spintax in subject and body | |||
| Nested spintax | Some | ||
| Rendered preview | Some |
Plans
Spintax variations on every plan
| Free | Solo | Pro | Agency | |
|---|---|---|---|---|
| Price per month | $0 | $19 | $39 | $129 |
| Mailboxes | 1 | 3 | 10 | 30 |
| Prospects | 500 | 5,000 | 25,000 | 100,000 |
| Emails per month | 300 | 3,000 | 15,000 | 50,000 |
| Users | 1 | 1 | 3 | 10 |
| Live link checks per month | 25 | 250 | 2,500 | 10,000 |
Spintax variations works the same way on every plan; plans only change the limits above. Yearly billing costs $16, $32 and $108 a month. Compare plans in full.
FAQ
Questions, answered
What is spintax?
Spintax (spin syntax) is a notation for writing alternatives in braces separated by pipes, like {Hi|Hello}; software picks one option per email to create variations.
What should I spin?
Greetings, transitions and sign-offs, not the core offer.
Does spintax help deliverability?
Varied wording avoids identical bulk messages; it works alongside limits and warm-up, not instead of them.
Can I test spintax for free?
Yes. Spintax is on every plan, and you can try it without an account in our free spintax generator.
Does it work with Gmail and Outlook mailboxes?
Yes. Pink Post works the same with Gmail, Google Workspace, Outlook, Zoho, Hostinger and any SMTP/IMAP mailbox you connect.
Is spintax variations on the free plan?
Yes. Every plan includes it; plans differ by mailboxes, prospects, emails per month, users and live link checks. Free has 1 mailbox and 300 emails a month, Solo $19 has 3 mailboxes, Pro $39 has 10 and Agency $129 has 30.
How is spintax variations different from a cold email tool?
Cold email tools are designed for sales pipelines. In Pink Post every feature feeds a link deal: replies move deals, deals hold prices, and live links keep being checked, so the result of the campaign is a list of live links with their cost.
Run your next outreach campaign in Pink Post.
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